How One Business Survived Through the Pandemic in the Printing Industry
Jerry Freund, President of MidAmerican Printing Systems in Chicago, talks about using an innovative approach to survive the Pandemic amidst job losses and industry-wide bankruptcy.
Chicago, Illinois — Jerry Freund, President of MidAmerican Printing Systems in Chicago, took a proactive approach and adapted to the Pandemic faster than the competition. The switch was made to Pandemic-related products, supplying clients with PPE and signage. It took MidAmerican Print to think beyond just large format printing, which has always been at the core of their commercial printing service and focus on direct mail marketing collateral like brochures, postcards and flyers.
As the competition was closing down, MidAmerican Printing Systems had to adapt to a fast-changing landscape to help keep the company afloat. While MidAmerican Print Systems survived through the 2008 recession, the 2020 pandemic “was very different,” according to Jerry Freund, whose focus has always been improving communication, which saved the company. Open communication and comparatively better communication helped the company quickly pivot to offering a whole different type of printing and in a whole different way.
“I don’t think that we’ll see things returning to normal, at least not the normal we used to have. It might take a few years, but in the meantime, we’ll continue to pay attention to our customers’ needs. We will continue to provide them (customers) with everything they need, make the process as personal and yet quick at the same time.” Said Jerry Freund, President of MidAmerican Printing Systems.
He added, “We continue to print a great deal of COVID-19 related collateral for clients like floor graphics, sneeze screens, outdoor promotional signage, window graphics etc., all of which is needed to keep customers safe. However, because businesses are not opening, this type of work is dropping off too. I think that the new requirement for many of our customers will be promotions so that they can return to pre-lock down sales and marketing levels.”
About MidAmerican Printing Systems
Jerry Freund founded MidAmerican Printing Systems in August of 1985 with his wife Mary and father Bill. What started as a no-frills print brokerage firm grew exponentially. Jerry’s years of print sales experience enabled the company to evolve into a print product manufacturer in just two years. Today, MidAmerican Printing Systems employs a staff of 40 full-time employees, offers excellent customer service and caters to dozens of companies of all sizes across the state.
About MidAmerican Printing
MidAmerican Printing is a full-service digital print shop that has been operational since 1985 and has been one of the most sought-after printing firms for digital printing in Chicago. The company can fulfill all of a customer’s commercial printing needs from text to full-color projects to presentations.
For a complete list of finishing services, please visit the Services Offered list at https://www.midamericanprint.com/services/.
Interested customers can request a quote by calling (312) 663-4720 or can fill out a form at https://www.midamericanprint.com/request-a-quote/.
Contact MidAmerican Printing
3838 N. River Road, Schiller Park, IL 60176
Phone: (312) 663-4720