July 21

How To Design A Trade Show Flyer That Stands Out, by MidAmerican Printing Systems

MidAmerican Printing Systems has published a list of effective strategies on how to design a trade show flyer that stands out from the crowd. The strategies to help captivate the target audience.

MidAmerican Printing Systems, the leading printing, mail processing, and fulfillment company in Chicago, has published an article listing strategies on how to design a tradeshow flyer that grabs attention. The newly revealed strategies can help make a company’s flyer stand out in an over-saturated tradeshow setting.

MidAmerican Printing Systems
MidAmerican Printing Systems

The first strategy on how to design a trade show flyer that stands out is to be "colorific." The term is self-explanatory, using colors to grab attention. Using an eye-catching color scheme that represents the company’s branding is a great way to stand out in a sea of the usual black, white, and neutral-colored stacks of papers. Using colors that contrast or complement the logo is a great method for companies with colorful logos to stand out. On the other hand, using flyer colors to entice feelings is also a great way to communicate the message, e.g., using red flyers for celebratory or inquisitive messages, yellow for uplifting messages, and purple for announcing grand news or creative outlets. Just make sure the color palette is not jarring to the senses and is tastefully utilized.

The next strategy on how to design a trade show flyer that stands out is to "Get Graphic," i.e., use pictures to convey the message more effectively. Pick an eye-catching image to convey a sentiment or a concept. Alternatively, since the flyer is a focal point, incorporate artwork in the form of comic strips, cartoons, or creative depictions of the brand to convey an approachable image. The infographic is another graphic design trend that informs the viewer of the current company standings and prospects.

MidAmerican Printing Systems

The final steps on how to create an impactful trade show flyer are to choose the correct "Feel of the Flyer" and "Hammer in the Headline." The steps entail selecting the paper material that alludes to the brand’s financial and general standing based on the type of paper used; and creating engaging, short, and punchy content that grabs readers' attention to be printed on the flyers.

The post talks about other easy-to-apply and invaluable tips to make an attractive and effective flyer. The post can be read in its entirety and strategies can be applied to upcoming tradeshows, by visiting the company's official website at https://www.midamericanprint.com/.

"Flyer marketing is still one of the most adaptable and cost-effective promotional methods used in modern tradeshow settings. Essentially, this one-page printed asset can be circulated everywhere to raise awareness about your company. It may be promoting a sale, an upcoming event, or even the grand opening of your new store! The possibilities are endless. What is important is to make it eye-catching using the right strategies for people to take notice and pay due attention," stated the company representative explaining why flyers are an important part of a company's showcase at a tradeshow and what the benefits of grabbing attention at a tradeshow.

He adds, "Flyers are inexpensive, can be easily produced, give physical presence to your business, are effective at sharing useful information using a single piece of paper in a busy atmosphere, and can become the perfect canvas for introducing your company’s public image."

About MidAmerican Printing Systems, Inc

MidAmerican Printing Systems has been serving the community since 1985. It is considered one of the most successful commercial printing services based in Chicago, IL. Today, the company is regarded as a one-stop solution for all things printing, mail-related, and fulfillment projects. The company prides itself on catering to some of the most prominent and successful businesses in the city, including being the authorized printer for Underwriters Laboratories.

For a complete list of finishing services, please visit the Services Offered list at https://www.midamericanprint.com/services/.

Interested customers can request a quote by calling (312) 663-4720 or can fill out a form at https://www.midamericanprint.com/request-a-quote/.



MidAmerican Printing Systems

3838 N River Rd, Schiller Park, IL 60176


[email protected]


MidAmerican Printing Systems

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Source: 38 Digital Market News
Release ID: 326168