August 01, 2022

Why Pet Parents are Choosing a Multivitamin for Their Dogs

Pet owners want custom, quality products made specially for their pet’s unique needs.

Since the start of the pandemic, pet ownership has been on the rise. And pet parents are spending more time than ever with their furry friends. This close bond and psychological dependence on pets has made owners pay much closer attention to their pet’s health.

A 2021 study found that 95% of pet parents have made their pet’s veterinary care a priority. And 44% said their pet had more health care visits than they had in the past 12 months (Banfield Pet Hospital, 2021).

PetFriendly Box

In addition to prioritizing preventative care, owners also want custom, quality products made specially for their pet’s unique needs. A recent trends report said, “dog owners are looking for functional foods that offer specific benefits, like digestive support or skin and coat health” (Pet Product News, 2022). Enter multivitamins.

An all-in-one vitamin is packed with essential nutrients that support several indications from gut issues to joint health. A variety of brands have entered the market giving pet owners a variety of options to choose from.

One startup leading the way in preventive pet wellness is PetFriendly. The company launched Daily, an all-in-one multivitamin for dogs, earlier this year. The pet care subscription company specializes in custom pet products that are veterinarian-formulated and made in the USA and Germany from globally-sourced ingredients.

“We developed Daily to support the needs of all dogs through every stage of life and exceed industry standards,” said Tracy Isenberg, LVT, veterinarian technician for PetFriendly. “This multivitamin is packed with important ingredients like glucosamine, vitamin C, and two complex nutrient blends for gut and digestive health.”

Daily covers four key indications for overall dog health — hip and joint support, gut and digestive health, skin and coat, and immunity and general health. Jars are sized to each dog’s weight and include specific feeding instructions clearly printed next to their name and photo.

“When we developed Daily we made sure it exceeded industry standards for nutrient count while remaining absent of grains, gluten, soy, artificial colors, or artificial flavors. We’re excited about the benefits this multivitamin, in addition to our flagship flea & tick product, will provide for our customers.”

To learn more about PetFriendly visit their website at

Contact: Jocelyn Stange
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About: PetFriendly is a subscription pet wellness company that provides safe, effective, and vet-quality pet care products for dogs and cats.

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Source: 38 Digital Market News
Release ID: 336678